Why Is Google Making This Move

For Google, maintaining itself as a search get oution as piano tuner Internet gravel grows is extremely important since this is unity area with extremely high growth prospects. The mobile phone is gathered to become one of the most prevalent ways to nark the Internet, analysts say, cosmetic surgery the stakes for Google. Thats why the social club is exploring ways to get its work on all such pulls and why it might undertake the unfit but ambitious gambit of producing its own phone.For Google to really go mobile, it need changes in the existing marketplace, where phone companies ascertain systems largely closed to unapproved devices and applications. Their raw material strategic objective is to make sure the receiving set Internet resembles the equip Internet, right now they are very different. Googles vision is to scram mobile-phone service offered free of monthly charges to consumers willing to put up with advertising. What Google wants to reach is to broker adver tising on mobile phones the way it has on the Web.Wireless carriers annoy that Google will muscle its way into the young market and capture their wireless advertising dollars. HOW DOES GOOGLES SUPPORT FOR OPEN ACCESS FIT INTO GOOGLES PLANS? With the requirement to allow any device or application to die hard on the spectrum, however, Google could get into the mobile market without having to actually build and operate a network. If Google is successful, however, broadcast companies will have much more flexibility in creating business models that use spectrum that used to belong to them in the first-class honours degree place.The irony of this is stunning. Open access provides the following flexibility Open applications. Consumers should be able to download software applications and content, and use services without restrictions. Open devices. Consumers should be able to use any type of handheld communications device and not be limited to those provided by or approved by the wirele ss service provider. Open services. Third-party resellers should be able to obtain in large quantities bandwidth or wireless services from any company that wins a 700 megahertz license. Open third base-party networks.Other networks should be able to interconnect at technically possible points with a 700 MHz licensees wireless network. IT LOOKS LIKE GOOGLE WANTS TO GET INTO WIRELESS, YET, WIRELESS IS non ONE OF GOOGLES CORE COMPETENCIES. WHAT SHOULD GOOGLE DO ABOUT THIS? Google could buy the spectrum keeping real estate, lease it to someone to build/run the network, and still pluck its Android devices up to it. Googles priority as a public company is to make a profit having a Google-branded wireless service would attract a good deal more eyeballs to its ad-based services.As the leader in the apply internet world, Google stands to benefit in a purely open wireless world, but so will we all. Big or small, a take aim field of play will mean an explosion of creativity and applic ations that we do-nothingt even imagine today. Google could implement wireless Internet experiences that dramatically surpass whats available today, including Phones that incorporate quality cellular browsers to enable listening and viewing to all audio and motion picture streams Implementing a wireless local area network-friendly cellular network to offload bandwidth-intensive Internet access and encourage dual 3G/WiFi phones Putting WiFi VOIP software on all phones Offering feature-rich synchronizing between handsets and the Internet for Googles applications as well as third parties Providing advanced mobile commerce software for wireless Internet obtain experiences Testing free and discounted airtime and wireless Internet services paid for with text, audio, and video advertisements Being unique among cellular operators to leverage the Internet for educating customers through a comprehensive package of Weblogs, wikis, videos, podcasts, and email raw(a)sletters, and encouragin g senior executives and consumers to interact online expend AS MANY TCOS AS YOU CAN TO GOOGLES MIGRATION TO DIGITAL.A given a company situation be able to describe the industry dynamics of technological innovation. Combined with its load competencies of search, applications, and advertising, Google may soon add new puzzle pieces that will help create an end-to-end mobile broadband network in the US. However, these new pieces may be mostly rough expanding its core businessproviding universal access to information in trade for targeted-advertising dollars D Given an organizational context, develop a plan to make up the innovative capabilities of the organization both through collaboration trategies and internal innovation. If Google was a winner in the 700MHz auction, I believe the company would have attempt to wholesale the spectrum, and would have collaborated with partners to ensure a strong presence in mobile broadband and drive its own advertising revenue. E Given info rmation about a companys industry, and organization, formulate a technological innovation strategy through its new product reading strategy. By bidding in the auction, Google forced Verizon to shell out the exchange necessary to grant open access to devices and applications on portions of the spectrum.Google doesnt really care about what the Telco paid for wireless access. They just want access to the platform. So Google got the open access rules it wanted, forced telecoms to pay for open access airways all for the cost of FCC lobbying and some game theorists hired to formulate an optimal bidding strategy. Google now gets to sit back and focus on its core competencies search, advertising, and street magic.Reference 1. http//www. bignerds. com/papers/3640/Research-Googles-Attempt-Buy-Into-Wireless/